Applying creativity and cultural anthropology concepts to marketing and corporate communications, I assist clients in crafting and delivering messages that enhance their relationships with customers and employees.
The key roles that I have been playing in over two decades in the field include the following:
- Researcher: Qualitative research such as focus groups and in-depth interviews
- Creative (award-winning copywriter, copy editor, creative director, and translator / transcreator) SEE SAMPLES
- Consultant and Project Lead (international and Hispanic marketing programs that include advertising, collateral, packaging, and online)
- Culture/Language Consultant, Script Doctor and Director for international and ethnic video productions, with thousands of shows over the past 25 years
- Talent: On-Camera and VoiceOver, Spanish and English
Also, I present regularly on multicultural topics.
