My qualitative research experience includes work for corporate clients such as Target, Red Lobster, and Walmart, as well as for governmental and non-profit organizations such as the State of Minnesota.
My role in qualitative research typically includes the following:
Planning: Developing the research proposal, stating the business or organizational problem to solve, the information, opinions and insight needed, addressing sampling considerations, describing the details of the focus group(s) and/or individual interviews, and crafting the moderator guide and/or interview questions.
Execution: Moderating the focus group(s) and/or conducting the individual in-depth interviews.
Analysis and Interpretation: Describing the findings and formulating conclusions, implications and recommendations.
